Built To Last: Successful Habits of Visionary Companies
Originally published: 1994. The edition reviewed was published in 2005 Author: Jim Collins & Jerry I. Porras Page count: 304 Genre: Business This is one of the classics in business books. I remember, in most of the MBA orientations I have attended, at least one speaker recommends the students to read this book. It is an extensive research on visionary companies that have been successful for decades. It also pays attention to the competitors of visionary companies. It dwells deeply on what makes an organization successful and keeps it on top for a long time and on factors that made organizations less successful/ a failure. This book is for leaders, founders and managers who want to build great organizations and teams. Most of the organizations are running after latest management practices and there is no dearth of such seasonal fads. Instead of changing the organization according to latest ‘in-fashion’ practices companies should go back to basic fundamentals of bui...